Name of Implementing Organization:
Saint Lorenz, Špela Španbauer, s.p
Type of Implementing Organization:
Private enterprise
Country:
Slovenia
Region:
Podravje
Municipality:
Lovrenc na Pohorju
Year of implementation:
2020 - ongoing
Target Group:

Local citizens of Lovrenc, and Maribor for sourdough bread, and general population of Slovenia for natural syrups. We are targeting customers that value tasty food and drink made from local ingredients.

Funding:

Private

Saint Lorenz bakery
Summary:

The Saint Lorenz story began 25 years ago when my husband and I met and dated in a field behind his parents ’house, where we now have a black elderberry and lavender plantation. Saint Lorenz is a love story. Love for each other, love for the place, love for the most genuine that we have and carry within us. We want to connect all this and offer it to others as well. My desire, which burned in me for many years, was to work together with my husband Gregor. To create something worthwhile that we will be able to leave to our three girls as well. We have always loved to hang out together and so the desire was born to cooperate in business.

In 2019 I acquired national professional qualification for bakery and pastry, and thus lay ground to start my own business. After 10 years of work with clients in a bank and in the midst of first corona wave, I decided that the time is now. When lock-down ended instead of going back at the counter I throw a party for my colleagues with delicious bread and chocolate cakes and invite them to find me in a new post. This was the season of flowering elderberry and the whole family was picking elderflowers and making the first bottles of Saint Lorenz syrup for sale.

The products available with us are natural syrups Saint Lorenz, in six different flavors, elderberry, elderberry with strawberry, lavender, lavender with raspberry, mint and lemon balm with orange and thyme. They are special because they are made from carefully selected herbs that thrive in our gardens and elderberries that we collect in the forests of Pohorje. They are a Slovenian product, from the first flower to the last drop in the bottle. Of course, we also bake bread with yeast, which is becoming a real hit, milk bread and cakes to order. During the festive season, fruit bread is also available in our shop, which we prepare from dried fruit dried in a traditional 200 years old local fruit dryer (in Lovrenc dialect called “pajštva”).

Sourdough bread is baked because it is the best and healthiest. It is a bond with the past and an investment for the future. A man who tries this intoxicating bread is enchanted forever.

We offer our products in our bakery in Lovrenc, on farmers markets in Maribor, Ruše and Rogla and in some local food stores around Slovenia. Our marketing is done through Facebook and Instagram, and we are launching also a webshop, as stated below.

For now I am the only full time employee, but the whole family is supporting me. For the year 2022 I plan to hire a couple of helping hands. I hope that will be my husband for full time as well.

Strengths

- Great feedback from our customers, that are at the same time our strongest sales team – our ambassadors.

- Dedication to develop delicious food and drink from best local ingredients, e.g. organic flour from a stone mill, hand picked flowers of elderberry, lavender, mint and lemon balm leaves, organic strawberry.

- Great service to and wonderful relationship with our customers. Baking bread for someone is always personal. Pouring an elderflower with strawberries juice to happy kids on a hot summer day is unforgettable.